Many of London's homeless wrap themselves in newspaper every night.

 

In wintertime, this can be the difference between living or dying. The insulating properties of paper can prevent life-threatening heat loss through conduction. The cold facts are, despite this, dozens die of hypothermia.

 

Thank God a London newspaper devouted a page of its own paper to the cause.

 

Is it something you might like to sleep on?

Examples of small space ads kindly donated by Britain's national press.